ABOUT US
A modern distributor for the AI era
P2P Connect is a modern distributor for AI & SaaS companies to help find, activate, and grow through IT channel partners — across Asia, EMEA, and India.
Mission & Purpose
“We have spent 60+ years inside the channel ecosystem of Microsoft, SAP, Software One and GoDaddy and watched SaaS and AI companies consistently underserve the distribution layer in India and across Asia and EMEA. P2P Connect exists to close that gap — with AI-and-human partner recruitment and full lifecycle support, not another static directory.”
FOUNDER
Founder’s story
Anurup Singhal has spent 20+ years building channel partner ecosystems — at Microsoft (India SMB business and Asia digital sales) and GoDaddy (where he built the Pro/agency partner network in India). He took Zscaler’s India business from 0 to 1 in 14 months. P2P Connect is the AI-native distribution layer he wished the channel had.
THE PEOPLE BEHIND P2P CONNECT
Our leaders
The founding team behind P2P Connect — decades inside the channel ecosystem, now building the AI-native distribution layer for the AI era.
- Anurup Singhal
Founder
Anurup has spent 20+ years building channel partner ecosystems at Microsoft, GoDaddy and Zscaler. He founded P2P Connect to give AI and SaaS companies the AI-native distribution layer he wished the channel had.
- Puneet Agarwal
CTO
Puneet leads engineering and the agentic AI platform at the heart of P2P Connect. He turns the vision of AI-and-human partner recruitment into the product that powers Roady and Partner OS.
- Manish Bhandari
Investor and Advisor
Manish backs and advises P2P Connect, bringing decades of operating and investment experience across technology and go-to-market to the company’s growth.
Our team
The people who connect AI and SaaS companies with the right channel partners and keep those relationships growing.
- Roshni Mehrotra
Growth Executive, Partnerships
Roshni drives partnership growth, connecting AI and SaaS vendors with the right channel partners across our focus markets in Asia, EMEA, and India.
- Marie Campagne
Partner Leader, EMEA
Marie leads partner relationships across EMEA, helping companies activate and scale their channel presence throughout the region.
- Priyanshu Mishra
Lead Developer
Priyanshu leads development of the P2P Connect platform, building the web experience and the systems behind Roady and Partner OS.
- Vaibhav Kasera
Global Partnership Intern
Vaibhav supports global partnership efforts, researching markets and coordinating outreach to prospective channel partners.